Should I Put My Product Landing Page Inside My Blog Or On A New Domain?

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Posted on 7th February 2010 by admin in blogging

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questions and answersThis post is part of the Friday Q&A section. Just use the contact form if you want to submit a question.

Vijay asks:

How to build a product landing page to sell our own products through our blog? Should we develop a page on the same domain, or should we put it on another domain?

In reality there are two questions there: the first one is about how to create landing pages, and the second one is whether you should place that landing page inside your blog or create a dedicated domain just for it. I will answer the latter question today, and the other one will be covered next Friday.

As usual, the answer depends. If the product you are talking about is connected or related with your blog, for example an ebook on the same topic you blog about, then I would recommend creating the landing page inside your own domain.

The advantage of this approach is that your regular visitors, who will certainly be interested in your product, will be more likely to make a purchase if they feel that your product is an extension of your blog. They are already used to your brand and design, they trust it, so clicking on a “Buy now!” button inside your existing domain would be easier. If instead you send them away to a new domain, with a different brand and design, some of these visitors might raise a barrier (because there is no more trust there) and end up not purchasing the product.

The disadvantage of creating a landing page inside your own domain is that you’ll need to work around the design elements already in place on your blog, and they might not be optimal for a landing page that has the goal of selling something. For example, you might need to keep your navigation bar and sidebar links there. This is not optimal because these links represent “exit points.” Ideally your landing page should have only one link, the “Buy now!” one. The more exit points you have the smaller your conversion rate will be.

That is why many bloggers and online marketers opt to create a new domain and design for their products. If you believe your product has potential to stand on its own (i.e. generate enough revenues to justify the effort of building a new website for it), and if the product is not completely connected with your blog, then going with this approach could work better. This is what I used for my Online Profits training program, for example.

The drawback here is that you’ll need to develop a second brand, separate from the one of your blog. The advantage is that you can completely customize the design on the new domain, and develop a brand that is more appropriate to sell the product or service in question.

Finally, you can also try a hybrid approach. You could create a landing page inside your own blog just for your readers, and then a second landing page on its own domain where you would send other sources of traffic, including PPC and media buys. Overtime you would be able to determine the best performing page, and you could abandon the other one.


Original Post: Should I Put My Product Landing Page Inside My Blog Or On A New Domain?

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BecomeABlogger.com Re-Opens With a $1 Trial

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Posted on 7th February 2010 by admin in blogging

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become-a-blogger-1Yaro Starak and Gideon Shalwick are re-opening their Become A Blogger coaching program today. And the cool thing is that they are offering a $1 trial offer, so read on if you are interested.

Become A Blogger is step-by-step video coaching program that will teach you all you need to know to build a successful blog. Here are the 8 modules covered:

  1. Get Your Blog Up And Running Fast And FREE
  2. How To Optimize Your Blog For Maximum Search Engine Performance
  3. How To Create Powerful Content For Your Blog, Consistently and Without Fail
  4. How To Use Images On Your Blog To Make You Stand Out From The Crowd
  5. How To Create A Different Dimension To Your Blog By Adding Audio
  6. How To Breathe Life Into Your Blog Using Online Video
  7. How To Create Multiple Streams of High Quality Traffic To Your Blog
  8. How To Make Money From Your Blog

If you already have a blog and is happy with the results you are getting, then this program is obviously not for you. If you are just getting started, however, this is probably the best coaching program you’ll find on the market. I have been working with Gideon and Yaro for a long time, and I always get surprised with the quality of the products they release.

But facts speak louder than words, right? You can try the program for yourself by spending just $1. Take a look around, see if you like the content, and then decide. Even if you decide to stay as a member you are covered by a 60-day money back guarantee.

The trial offer expires in 5 days, so head over to the sign-up page to check all the details.


Original Post: BecomeABlogger.com Re-Opens With a $1 Trial

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Get Rich Blogging: Fact or Fiction?

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Posted on 7th February 2010 by admin in blogging

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This is a guest post by Jonas Adamson. If you want to guest post on this blog, check out the guidelines here.

It’s harder than ever to spend even a few minutes online these days without bumping into some get-rich-quick story or advertisement, whether it’s news about Ponzi schemes netting crooked financiers billions of dollars or annoying Google sidebar paid ads promising you that you’ll make $7,287,964/hour working from home, stuffing envelopes. The siren’s call of easy money is a tempting one, indeed, and it’s even trickling down to the world of blogging, with more and more stories appearing on mainstream news sites and portals about “professional” bloggers earning six figure salaries. Is this really the golden age of bloggers, with anyone with a blog virtually printing money with a few flicks of their fingers?

Anyone with a blog is likely already chuckling to themselves and shaking their heads no, and for good reason. While it is true that more and more businesses and corporations are creating positions related to blogging and managing larger social media efforts on Twitter, Facebook, and other social networking sites, “blogger” still has a long way to go becoming an established profession (and miles further to go past that point to regularly command a salary that eclipses that of recent MBA graduates, attorneys, etc.). A handful of bloggers who make more than $100,000/year is undoubtedly impressive, but for each one there are thousands of top-notch bloggers who never make a single solitary penny for their efforts.

Like many issues that get twisted and mangled so that make “good” news, anyone looking to profit from blogging may encounter a much different situation when they start casting their blog posts out into the real world. Most uber-successful bloggers (viewing success strictly from a monetary perspective) that make the headlines are actually more marketer than blogger, with their blogging efforts tied directly to a product or service they sell. Interestingly enough, if you browse through assorted lists of the world’s best paid bloggers, the majority make their money by, you guessed it, selling ebooks, DVDs, and other products that teach other people how to make money online. Handsomely-paid bloggers who make their living from simply posting pithy, well-written posts about topics near and dear to their heart are a very, very, very rare breed.

With that depressing news out of the way (no, you won’t get rich blogging), there’s actually a happier silver lining lurking, which is that it’s much easier to make money from blogging today than it was in the past. While your blogging efforts may not ever pay for that Caribbean island you’ve had your eye on buying, there are definitely more and more ways for quality bloggers to profit from their skills. The days are gone when the only way to monetize your blog was by selling text links or slapping up some Google Adsense ads, as bloggers now have many more alternatives when it comes to profiting from their prose. With blogging increasingly being viewed as a legitimate business practice for marketing and advertising departments, there are also more and more part-time and freelance blogging jobs posted on job sites and freelance portals such as Elance. While it still may be very difficult to quit your day job to become a full-time blogger, it’s easier than ever to turn blogging into an enjoyable, profitable part-time job.

Jonas Adamson writes about a variety of affiliate marketing topics at AffiliateTips.com. Affiliatetips covers a wide range of topics and have recently also added a poker affiliate section to their site.


Original Post: Get Rich Blogging: Fact or Fiction?

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Check Out The Guest Posting Workbook

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Posted on 7th February 2010 by admin in blogging

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guest-posting-ebookMy friend Chris Garrett recently release a Guest Posting workbook, where he basically describes everything you need to know to promote your blog with guest posts. Here is some of the topics you’ll find inside:

  • The key benefits of guest blogging
  • A step by step guide on how to guest blog
  • Guest blogging mistakes you should avoid
  • How to generate ideas for guest posts

The workbook was initially available only to clients of Chris’ coaching program, but now he is selling it individually as well. How much does it cost? $10. It is a pretty good deal if you want learn the ropes of guest blogging, so check it out.


Original Post: Check Out The Guest Posting Workbook

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Putting My Blog on a Diet

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Posted on 7th February 2010 by admin in blogging

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PingdomEarlier this week, I decided that I needed to put my main site on a diet.

Simply put, the loading time of the site was nowhere near my personal standard and, though no one had complained about the time it took to load, I wasn’t pleased with the numbers I was seeing and even Google Webmaster Tools was providing less-than-subtle hints I needed to improve.

So I set my mind to do just that. I took an afternoon to research the problem and try to devise a solution. Fortunately, I didn’t need the entire time or even a quarter of it.

In fact, after about 30 minutes of research and just nine minutes of actual work, I was able to to shave an estimated four seconds off my site’s loading time. How did I do it? The answer is below.

Diagnosis: Slowdown

I used two different tools to attempt and diagnose the problem. The first was YSlow, an extension for Firebug, which is in turn an extension for Firefox.

Yslow allows you to test the loading time within a page and gives your site a grade from A to F as to how well it performs. Initially, YSlow gave my site an E, the next-to-worst grade, but many of the alleged problems, such as the lack of CDN and Gzip compression, appeared to be errors on YSlow’s part. With other issues, there wasn’t much I could do about as the errors came from external sources, such as statistic programs.

So I decided to change tactics and use Pingdom’s Site Speed Test. This test works by having their server pull down a copy of your Web page and then tell you how long it took to load the various elements. Elements that take a long time need to either be optimized or removed.

Initially, my site loaded in 5.6 seconds, a decent time by itself, but I knew that end users were likely experiencing longer delays.

The good news was that the test provided two very powerful insights. First, I realized that Disqus, which I was using as a comment manager, was adding significant loading time as it loaded all of the variables. Second, two plugins I was using were forcing the download of very large images and/or JavaScript files that weren’t necessary on most pages.

With this information in hand, I went into action.

Taking Action

Using WordPress, I simply went in and disabled the three plugins involved. The process only took a few seconds.

Most of my time was spent purging my site’s cache and making sure that I had a clean copy of my front page stored before going back and redoing the test.

When I did, I was very surprised by the results.

9 Minutes Later

After double checking that everything was ready, I re-ran the test and the results were stunningly different.

Free from the burden of loading many different Disqus elements as well as heavy JavaScripts/images, the load time of my site went from 5.6 seconds to 1.5 seconds, an over four second and an over 55% decrease in load time. Rerunning the test gave similar results, almost always below two seconds (outside of a few outliers).

In YSlow, my grade improved to a “D” though the errors and other issues remained. I immediately sent out messages to many of my friends to test the site and all reported a marked improvement in loading time. Though there were still issues to iron out, and still are, the site was clearly performing much better.

Though I am still not satisfied with the site’s performance, I am happier with it now than I was before I made the changes. Clearly, they were a major step in the right direction.

Some Basic Advice

If you’re a blogger in a similar position, in addition to running the two tests above, here are five easy things you can do to ramp up your site’s performance drastically without changing the look of your site.

  1. Disable Unneeded Extensions: Weigh every extension you are using to see if you really need it. Though different extensions will affect your site in different ways, many will add new elements into your page that can drag it down.
  2. Use Good Caching: WP Super Cache is a great caching plugin for WordPress as is the more advanced W3 Total Cache. Caching plugins are probably the only plugins that actively make sites faster in the long run.
  3. Maintain Your Databases: Routinely repair and optimize your databases (as well as back them up obviously). Doing so will help keep your databases speedy and ensure your server has to do as little work as possible to load your site.
  4. Optimize Images: Make sure the images that you use are sized correctly before being uploaded, are in the correct format and have been optimized for use on the Web. Using large or high-resolution images unnecessarily can be a tremendous drag on your server.
  5. JavaScript at Bottom/CSS at Top: Finally, put non-urgent JavaScripts at the bottom of your template, in the footer, and ensure that all of your CSS files are in the top. Though this may not improve your scores significantly on Pingdom’s test, it can drastically improve the user’s experience.

But while these are some good tips, you should definitely give YSlow a test and see if it can offer you additional suggestions or if any issues stick out in Pingdom’s test results. You might be surprised what happens if you address those issues.

Bottom Line

To be certain, speed is not everything but without a reasonably fast site you do have nothing. The reason is that, if your site takes to long to load, readers won’t even bring up the first page and, if they do, they won’t stick around long or come back.

The good news is that, with a few simple changes, you can probably drastically improve your site’s speed, though you may have to sacrifice some of the more beautiful elements.

The other good news is that, as I was working on this article, Disqus reached out to me on Twitter and said they are working on a fix for their loading issues. So, I may be able to comfortably go back to it again soon.

In the meantime, I’m going to keep an eye on my site’s loading time and keep tweaking it until I’m finally happy with it.


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Putting My Blog on a Diet

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You Can’t Kill Blog Spam With Aksimet Alone

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Posted on 7th February 2010 by admin in blogging

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You Can't Kill Blog Spam With Aksimet AloneSorry, but it’s true. You cannot get rid of spam on your blog if you only use Aksimet if you get a lot of traffic to your site. Like most bloggers, I enable Aksimet as soon as I launch a new blog. It’s very effective when there’s not much traffic, but as soon as the comment spammers know you’re there, it’s a different story. In my experience, Aksimet alone is not enough. Over the years I have tried a lot of solutions to reduce the amount of spam I have to look at. Here are some of the combinations I have tried.

Aksimet and Simple Spam Filter

Simple Spam Filter made a great addition to Aksimet. Created by Joe Tan, the plug-in runs a couple of tests to get rid of all the obvious spam, cutting down on the amount you actually have to see. Unfortunately this plug-in has not been updated in a while so there’s no guarantee it will work with the latest version of WordPress.

Replacing Aksimet with Defensio

On some of my blogs, I’ve tried Defensio, an Aksimet alternative which assigns spamminess scores to comments and also allows you to filter comments by category, block malicious content and get rid of profanity. Defensio works pretty well and it’s easy to get rid of red or orange highlighted comments in the admin interface and reduce the amount of spam you need to see. Defensio doesn’t make many errors, though it’s not perfect either.

Other Comment Systems

I’ve tried a number of comment systems in the past year. Some of these integrate with Aksimet, such as IntenseDebate, while others, such as Echo, have their own spam filtering built in. I’ve even tried Mollom, though it stopped some legitimate people from commenting. All of these cut the amount of spam I had to see (Mollom especially) but didn’t improve the commenting experience for my readers.

Aksimet Auntie Spam

Aksimet Auntie Spam is a Firefox extension that sits on top of Aksimet to reduce the amount of spam you have to look at. You see just the first line of a spam comment, which is more than enough to judge whether it is true spam or a false positive, then you can merrily delete the whole queue. Now that Greasemonkey is coming to Chrome, I may use this extension once again.

Aksimet and No-Spam NX

This is my current spam fighting solution. No Spam NX aims to stop spam coming from bots (which on my blog, seems to be most of it). Since I’ve installed the plugin, I have to see very little spam and no one has complained about being unable to comment. For now, this combo seems to work well, so I’ll stick with it. What spam fighting combination do you use on your blog?

(photo: Thomas Hawk)

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You Can’t Kill Blog Spam With Aksimet Alone

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Start Up, Action Plans & Getting Where You’re Going

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Posted on 7th February 2010 by admin in blogging

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The majority of websites and blogs revolve around one thing—making money—whether it’s directly or indirectly. An example of a website trying to make money directly is one that sells products (tangible products, informational products, etc.) An example of a site being used to make money indirectly would be sites like writer’s portfolios—most sites on writing are a way to make money indirectly by building your online presence and attracting more clients or selling your published works.

First let me say that I’m no expert. I’d love to hear your comments and thoughts on anything I share in this post—your tips, tricks, or even if you think I’m wrong. After several years of half-heartedly thinking about creating a real online money making site, I’ve finally decided to take the plunge—and I’m probably just as lost as I was the first time I read my first report many years ago. With that being said, my site is not just about money but about my passion (health and wellness) and sharing that passion and knowledge with others.

This article, however, is about setting your goals and taking action steps to build your website and get it launched—something I am currently in the process of myself.

This is an outline of some basic steps for getting your site ready:

  • Decide topic – scope of website
  • Purchase domain and hosting
  • Choose platform – I suggest Wordpress
  • Set platform up on domain
  • Start Planning
    • Content
    • Email marketing
    • Newsletter ideas and frequency
    • Twitter and Facebook accounts- other social networks
    • Affiliates and Ads
      • Sign up
      • Place on website during site build
      • Build Site
        • Implement above steps from Planning
        • Launch

Setting Goals

Setting daily, small action steps is not my strong point. I see the big picture very well, but breaking it down into smaller chunks is sometimes a major task for me.

The first thing you need to do is define your goals—see the big picture. What do you want from this venture; now and in the future?

Once you decide on your long term goal for this site you’ll need to break it down into smaller goals and action steps. I suggest SMART goals.

S – Specific. Your goals must be specific or you won’t know what you’re working towards.
M – Measureable. Your goals must be measureable, you need guidance. Having measureable goals will keep you from setting yourself up for failure.
A – Achievable. Your goals must be achievable. This also helps you avoid feeling like you’ve failed.
R – Realistic. Set realistic goals. This will help you from feeling overwhelmed if you can’t get everything done in one day.
T – Timed. Your goals should have a time limit on them—a due date. Don’t set it too far in advance or you may end up procrastinating. Also don’t set it too soon either because then you’ll feel overwhelmed if you miss the deadline.

Try not to do too much too soon. Set a steady work pace for yourself so your work is done proficiently and with as little effort as possible. That’s not saying you won’t work hard, but hard work can be effortless when you’re enjoying the work.

Once you have your goals broken down into daily, weekly or monthly action steps you can and should start using daily intentions and affirmations.

Setting an intention is simply “intending” what you want to get done during any given time frame. Affirmations are positive reinforcements to assure yourself that the work is worthwhile.

Action Steps

Action steps are the small tasks you do each day to help you reach your bigger goal. Action steps could include:

  • Write one awesome piece of content each day.
  • Work on informational product each day (an ebook or podcast).
  • Spend time each day with promotions on social networks.
  • Look for new affiliates to market on your site.
  • Research in your niche.
  • Create your own products to sell on your site.

A rather silly example of doing action steps towards a goal is to make a cup of tea. The goal is to have a cup of tea.
The steps would include:

  • Put water on to heat.
  • Add teabag to cup.
  • Pour hot water over teabag.
  • Steep teabag for 3 minutes.
  • Remove teabag.
  • Add sugar or milk if desired.
  • Enjoy!

Making a cup of tea is not something you have to think about, you just do it. But you can see how this analogy breaks it down into action steps to reach the goal of enjoying a nice cup of tea. (I suggest a cup of Earl Grey.)

In doing (more) research for my own site launch I found some good information at StartUpNation.

Building a Website – http://www.startupnation.com/Building-a-Web-Site/58/7/

7 Secrets to Compelling Content – podcast – http://www.startupnation.com/media/episodes/9398/7-secrets-web-content.htm

Please share your comments, thoughts or how you set goals and take Action Steps.

Image courtesy: http://farm4.static.flickr.com/3118/2853827999_5164b20ff7.jpg


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Start Up, Action Plans & Getting Where You’re Going

Blogging Tips Books
A selection of e-books to help you improve as a blogger.
Find out more at www.bloggingtips.com/books/